Chameleon Power and OW Lee Release Fire Pit Visualization Tool

Users can now customize their own fire pit at the OW Lee website

June 4th, 2014

NOVI, MI — OW Lee, manufacturer of fine wrought iron and wrought aluminum furniture has teamed up with software developer Chameleon Power to give customers the opportunity to build their own fire pit with the Casual Fireside Fire Pit Builder.

This new visualizer tool allows users to view OW Lee fire pit options from their computer or mobile device. Customization options include pit style, base type, base finish, top style, top finish, and fire media kits with a total of 1,500 possible configurations. The visualizer also makes it possible for users to save, share, download, and print their projects.

“The Fire Pit Builder is such a great way to really visualize all the different options we have available and to see your custom fire pit on screen before you order. I think the Fire Pit Builder will help the consumer to feel confident about their choices and drive them to purchase.” said Leisa Rogers McCollister, Marketing Manager at OW Lee.

The OW Lee visualizer capitalizes on the unique bases and tops that are offered by the company. Chameleon Power is the foremost developer of visualization software for the home design industry and is proud to team with OW Lee to create their first fire pit visualizer.

“OW Lee is a category innovator and utilizing technology like web visualization to help customers with selections certainly speaks to their progressive mindset,” said Dan Dempsey, CEO of Chameleon Power. “Visualization technology is used widely in the residential and commercial design arenas and we are excited that OW Lee partnered with us to create the first fire pit design tool available for customers online and mobile.”

The OW Lee Fire Pit Builder is available for use at or

About OW Lee:
OW Lee was founded in 1947 in Pasadena, California. They are the premier manufacturer of fine wrought iron and wrought aluminum outdoor furniture and fire pits. OW Lee manufactures heirloom quality products in Ontario, California and they are one of the few remaining companies in the outdoor furniture industry that still manufacture in the USA.

About Chameleon Power Inc.
Headquartered in Novi, Michigan, Chameleon Power is the leading Web technology provider to the home building and decorating industry. Chameleon Power has provided visualization and e-commerce solutions to the home building and remodeling industries since 1998. Chameleon Powered Web sites create virtual showrooms that provide a seamless connection between manufacturers, e-tailers and consumers. For more information, visit

More Positive Feedback!


Chameleon Power continues to receive positive feedback regarding our visualizers. This time for the Color View Exterior Style & Color Selector.

“Love this. It takes a lot of the worry out of choosing the right colours for your home. This will potentially save the home owner time, confusion and of course money.”

Summer Home Renovation Ideas

Want to take advantage of the warm weather this Summer by making some changes around the house? Here are a few renovations that you can make that will increase the value of your home.


1. Exterior Touch-Ups

Extend the life of your home’s exterior by performing touch-ups. Not only will this make your home look better, but it will also improve it’s value. If you put off repainting chips on the outside of the house because of the cold, Summer is a good time to get to work. These types of touch-ups are typically very cost-effective.

2. Landscaping

One of the most common Summer renovation projects is landscaping. Quality landscaping will enhance the curb-appeal of your home and drive up the value. Filling patches of bare grass, planting flowers, and trimming hedges are just a few of the things that you can do.

3. Decks

Decks are a good way to host, lounge, and eat outdoors at your home. Although it may take some cost calculation for materials, building a deck will certainly add value to your residence.

4. Re-paving

Summer is the best and least expensive time to re-pave an asphalt driveway or replace a gravel driveway. Warmer weather will give you or your contractors more time to spread and level the surface. Families seeking a new home will see more value in a driveway without cracks and weeds.

5. Energy Efficient Insulation 

Summer can be an expensive season when it comes to your energy bill. Installing energy efficient solutions around the home is a smart way to save money and leave a good impression on potential buyers.

2014’s Top Remodeling Trends

Looking to make some changes around the home this summer? According to Senior Editor Mike LaFollette at Angie’s List, the top home remodeling trends of 2014 are:

  1. Opening up the Kitchen
  2. Installing Hardwood Flooring in the Kitchen
  3. Customizing the Home
  4. Separating the Shower and Tub
  5. Combining Old and New Styles
  6. Going Greener

open-kitchen-design-ideas1Opening up the kitchen is a common way to make a small space look larger. The kitchen is no longer seen as a place in the home strictly used for cooking. More families are utilizing the kitchen as a place to socialize.



hardwood_flooring_clinton_twpInstalling hardwood flooring in the kitchen has become an increasingly popular choice over tile as more homeowners are opening up the wall between their living room and kitchen. Adding hardwood in the kitchen adds continuity from other spaces in the home.


office_0Customizing the home is trending this year because more families are becoming comfortable living in smaller homes. Instead of moving, these families are making all areas of their home consistent with their lifestyle.



bathroom-designs-modernSeparating the shower and tub has gained demand in recent years as more owners are beginning to use stand-up showers and are removing the bathtub altogether.






il_570xN.466861520_1lzgCombining old and new styles incorporates things like reclaimed wood into modern bedrooms or stainless steel appliances into antique kitchens. Personalization is being seen by more remodelers in today’s world.



Going greener has been an increasingly important ambition to homeowners in order to make their homes more energy efficient. Windows, doors and lighting are some of the most common items that are upgraded in order to make them more economical.


Don’t forget to check out our visualizers that can help you remodel your home this summer!