Color Guild Leads Way with Next Generation Visualizer Tools and Technologies

New web visualization tool allows users to view Color Guild paints in their own rooms and projects anywhere around the globe

Novi, MI. (March 28th, 2014) – Color Guild, the global paint and color authority with 55 independent paint manufacturer members, has upgraded its website visualizer to allow users to upload and decorate their own photos and select from the Color Guild IS and Historic palettes.

“Our old visualizer was Flash-based so it did not work on iPads and other mobile devices, and really needed a technology overhaul”, said Bob Shapiro, Executive Director. “We selected Chameleon because they are the leader in this arena and never used Flash, so it was easy to upgrade, deploy and make available to our individual member locations”.

The Color Guild website visualizer is developed by the leading provider of web and mobile technology to the building and decorating industries, Chameleon Power. Chameleon provides its visualizer engines to many of the leading building and decorating manufacturers, distributors, dealers, builders, contractors, etc.

“We approach every relationship with the goal of enhancing our existing tools and technologies with unique features and capabilities,” said Dan Dempsey, President and CEO of Chameleon Power. “For the new Color Guild visualizer, we were able to add our auto-fill feature to our upload tool and increase the size of the room scene view, which is a trademark advantage of our solutions. The Color Guild global members will have the best technology available in every market they operate.”

The Color Guild visualizer tool from Chameleon Power is available for use at the Color Guild website ( and at many Color Guild member websites.

About Color Guild

Color Guild is referred to as “the global paint and color authority” and includes 55 independent paint manufacturers from 14 countries. Color Guild’s focus is on the marketing, promotion and selling of paint products. The unique partnership between Chameleon’s software developers and Color Guild’s color experts has generated a truly innovative product.

About Chameleon Power Inc..

Headquartered in Novi, Michigan, Chameleon Power is the leading Web technology provider to the home building and decorating industry. Chameleon Power has provided visualization and e-commerce solutions to the home building and remodeling industries since 1998. Chameleon Powered Web sites create virtual showrooms that provide a seamless connection between manufacturers, e-tailers and consumers. For more information, visit


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