Matching Paint Colors Accurately in a Snap with the New ColorMatch iPhone and iPad App

Chameleon Power-developed app allows users to accurately identify paint colors in photo instantly

Novi, MI. (March 28th, 2014) – Color Guild, the global paint and color authority with 55 independent paint manufacturer members, has launched a paint matching application for Apple mobile devices. The ColorMatch tool, downloadable from the Apple app store, allows users to quickly snap a photo of their room/project and instantly match to paint colors from the Color Guild IS and Historic palettes.

“We wanted technology differentiators for our global member groups and the ColorMatch is one of the tools we felt would elevate us above the competition and we are excited to provide this tool to our global client base”, said Bob Shapiro, Executive Director.

The ColorMatch app is developed by the leading provider of web and mobile technology to the building and decorating industries, Chameleon Power. “Having tested other color matching apps we knew there was a market for a more accurate tool that the customers would find to be a useful utility,” said Dan Dempsey, President and CEO of Chameleon Power. “We have a significant technology advantage in the paint and decorating space since our VP of Research and Development, Bill Westrick, is a color scientist and has developed many of the color selection tools in use today, utilized by paint manufacturers, and used in paint stores around the world”.

The ColorMatch apps for iPhone and iPad are available at the Apple app store currently.

About Color Guild

Color Guild is referred to as “the global paint and color authority” and includes 55 independent paint manufacturers from 14 countries. Color Guild’s focus is on the marketing, promotion and selling of paint products. The unique partnership between Chameleon’s software developers and Color Guild’s color experts has generated a truly innovative product.

About Chameleon Power Inc..

Headquartered in Novi, Michigan, Chameleon Power is the leading Web technology provider to the home building and decorating industry. Chameleon Power has provided visualization and e-commerce solutions to the home building and remodeling industries since 1998. Chameleon Powered Web sites create virtual showrooms that provide a seamless connection between manufacturers, e-tailers and consumers. For more information, visit


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