Chameleon Power and OW Lee Release Fire Pit Visualization Tool

Users can now customize their own fire pit at the OW Lee website

June 4th, 2014

NOVI, MI — OW Lee, manufacturer of fine wrought iron and wrought aluminum furniture has teamed up with software developer Chameleon Power to give customers the opportunity to build their own fire pit with the Casual Fireside Fire Pit Builder.

This new visualizer tool allows users to view OW Lee fire pit options from their computer or mobile device. Customization options include pit style, base type, base finish, top style, top finish, and fire media kits with a total of 1,500 possible configurations. The visualizer also makes it possible for users to save, share, download, and print their projects.

“The Fire Pit Builder is such a great way to really visualize all the different options we have available and to see your custom fire pit on screen before you order. I think the Fire Pit Builder will help the consumer to feel confident about their choices and drive them to purchase.” said Leisa Rogers McCollister, Marketing Manager at OW Lee.

The OW Lee visualizer capitalizes on the unique bases and tops that are offered by the company. Chameleon Power is the foremost developer of visualization software for the home design industry and is proud to team with OW Lee to create their first fire pit visualizer.

“OW Lee is a category innovator and utilizing technology like web visualization to help customers with selections certainly speaks to their progressive mindset,” said Dan Dempsey, CEO of Chameleon Power. “Visualization technology is used widely in the residential and commercial design arenas and we are excited that OW Lee partnered with us to create the first fire pit design tool available for customers online and mobile.”

The OW Lee Fire Pit Builder is available for use at or

About OW Lee:
OW Lee was founded in 1947 in Pasadena, California. They are the premier manufacturer of fine wrought iron and wrought aluminum outdoor furniture and fire pits. OW Lee manufactures heirloom quality products in Ontario, California and they are one of the few remaining companies in the outdoor furniture industry that still manufacture in the USA.

About Chameleon Power Inc.
Headquartered in Novi, Michigan, Chameleon Power is the leading Web technology provider to the home building and decorating industry. Chameleon Power has provided visualization and e-commerce solutions to the home building and remodeling industries since 1998. Chameleon Powered Web sites create virtual showrooms that provide a seamless connection between manufacturers, e-tailers and consumers. For more information, visit


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