Chameleon Color Logic Engine Simplifies Color Palette Development for Suppliers, and Color Decisions for End Users

Color coordination technology enhances Chameleon visualization suite and exploits vast color knowledge of core management team

Novi, MI (May 16, 2016) Chameleon Power, the market leader in color design and visualization technologies, has expanded its widely used suite of tools with color development and coordination modules. Based on its Chromalyzer color engine, the Chameleon color logic system aids in the creation and development of color palettes, while assisting, users with color selection and coordination.

“Our technologies are built on our color accuracy expertise, and we continue to evolve tools that exploit our color strengths,” said Dan Dempsey, President of Chameleon Power. “For most product manufacturers, an effective and intelligent color strategy is key to success, and Chameleon tools are regularly the solution for ensuring this.”

Chameleon web and mobile tools have been deployed for more than a decade by the leading suppliers, distributors, builders, dealers and websites in the building and decorating industries. The latest solutions have been embraced by leading cosmetics, fashion, design, textiles and fabrics suppliers.

“Applying our color science to software engines is the basis of Chameleon’s development strategy,” said Bill Westrick, VP of Software Engineering, a color scientist, and the original developer of the Chameleon technology. “We’re constantly evolving our tools to continue to provide the technology partnership our clients expect.”

Chameleon tools and services are deployed as customer-facing solutions and as product development technologies within the manufacturing and design sectors.


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