MAPEI and Chameleon Power Partner to Present Color Science to Coverings Attendees

Chameleon color technology, and the new MAPEI color palette, on display at MAPEI booth during industries largest tile and stone event

Deerfield Beach, FL and Novi, MI — MAPEI, the world leader in grout, mortar and adhesive products, partnered with Chameleon Power to promote advanced color technologies at the recent Coverings tradeshow in Chicago. Utilizing Chameleon technology, MAPEI has evolved its grout colors for the tile and stone industry, and the new palette was presented to MAPEI customers at its booth. Phil Kenyon, Chameleon’s VP of Color Solutions, presented Chameleon’s color science technology at the MAPEI booth throughout the show.

“We helped MAPEI build and launch its new color palette utilizing our Chromalyzer engine and our color knowledge,” said Phil Kenyon. “At Coverings, we presented, to MAPEI booth visitors, the science and study behind the changes made and how we conceptualized the new palette that MAPEI presented.”

Chameleon’s color expertise and corresponding technology is utilized globally across many industries including paint, grout/mortar, textures, fabrics, cosmetics, design, and many more. Estee Lauder, MAPEI, Nike, PPG, Sherwin-Williams, Valspar and many other global manufacturers utilize Chameleon for color help and palette creation.

“We used Chameleon color technology to support our creative team and color lab to develop a new 40-color palette spread across 5 color collections, each infused with a distinct personality,” said David Mowery, TSIS Business Manager of MAPEI.  “MAPEI is the first tile and stone installation systems manufacturer to use groups of organized grout colors to help customers make the best color choice for their grout.”

Chameleon tools and services are deployed as customer-facing solutions and as product development technologies within the manufacturing and design sectors.

“The leading suppliers use Chameleon to stay ahead of their competitors and drive specification of their products,” said Dan Dempsey, President and CEO of Chameleon Power, Inc. “MAPEI has taken a cutting edge approach to grout selection, and Chameleon is proud to partner with MAPEI in this process.”

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